Sipsmith best-known for its London-made Gin brings their iconic ‘Swan’ to life in an exceptional stop-motion animation.

The animation humanises the brand’s icon by introducing the audience to Mr Swan, a distinguished Gin connoisseur who showcases the brand through humour and wit.

Mr Swan leads a tour of the Sipsmith Distillery, where they ‘make gin, not compromises’.

The multi-channel advert features on TV, cinema and social media, and definitely paints the brand as a premium contender in the ever-growing Gin market.

Sipsmith Gin has a Facebook following of 280,184 and the animation has received 135 comments, 340 shares, 64,000 views, and over 882 reactions on Facebook. It has attracted a massive 23.3% of engagement, based on the brands total Facebook followers.

Scanning over the comments will give you an idea of just how much the brand’s followers are loving the campaign.

It’s worth a watch but be warned it may leave you feeling like a drink.

Just remember…please sip responsibly.