Welcome to Under the Hood, the first piece of our content series which reveals what our team have been up to and what they believe is next in their specialised field. This month we spoke with Mellie, our Motion Graphics Artist and Animator.

1) What’s been your favourite project to work on?

Recently, my favourite project was definitely the NRMA animated road rules mini-series.

I loved putting a quirky, fun spin on something that isn’t generally too exciting – driving and road rules. I was really pleased with how the videos turned out and I loved watching people debate over the different scenarios created, on the NRMA Facebook posts. If only I had a bag of popcorn whilst reading the comments spin out of control!  

2) What piece of work or project has been your biggest challenge?

Working on an internal project bringing ‘Pancakes and Toast, Dragons and Boats’ a children’s storybook I illustrated to life.

I’ve started developing the book into an interactive app using Unity, a platform used to create half of the world’s games.

I love illustrating and gaming but learning how to code has been a huge challenge for me!

I’m looking forward to finishing off the project and seeing my vision come to life. The inner coder in me is starting to shine!

3) What project are you looking forward to working on? 

I would love to work on more 3D projects, maybe something with an immersive AR/VR experience… Something super cool with a yummy twist could be on its way! If this project comes through it’s going to be a heap of fun to work on!

4) What do you feel are the most significant trends in video for 2019 and why?

The use of Motion Graphics is increasing throughout the world.

With the endless amount of information available on the internet, more creators are embracing the idea of a short and captivating motion graphics video to engage users who have a dwindling attention span.

Using Motion Graphics is a great way of taking a large amount of information and condensing it into a smaller digestible video that is aesthetically unique, and distinctive to a brand.

https://dribbble.com/shots/2039074-Never-late-ladies

5) What do you feel will be the biggest impact on motion graphics in a few years time and why?

3D has recently gained more popularity, especially quirky little 3D characters and mascots. The appeal of life-like 3D graphics is that it makes viewers feel as though they could reach out and touch different 3D objects.

Another awesome trend more and more people are embracing is AR/VR. As technology catches up with creativity, the more blended the seam between virtual and reality becomes, the higher the quality these immersive experiences become. Mellie Rose is a motion graphics artist and animator at Cypha Interactive. 

https://dribbble.com/shots/2429679-POLLOS

Mellie Rose is a Motion Graphics Artist and Animator at Cypha Interactive.