Digital marketing is heavily targeted to specific audiences. Have you wondered how many dollars you need to spend to reach your potential user through traditional advertising? If you haven’t, you might very well be spending a lot of dollars for nothing. Small businesses have used mail or radio to push business advertising, but that still cannot compete with the returns that digital can offer. Facebook, for instance, allows very heavy localisation so your dollar spend is as efficient as possible. Social companies know a lot about their consumers, through their likes, opinions and interests. The natural shift for most marketers now is to focus on digital marketing.

Social media and content marketing take the top spots as the most used platforms. Display, paid search and affiliate marketing see the smallest growth.

Social media marketing is picking up month after month. With revenues in excess of $8bn in the last quarter of 2016 and 1.86 billion active users, Facebook alone is a powerhouse, sufficient to provide marketing leverage to any business. Social media is driven by content marketing. According to Neil Patel, content marketing is all about creating compelling stories. Content includes blog articles, posts, videos, photos, that are meant for a specific audience and created with a specific purpose. The content that is shaped in a story truly stands out. Statista claims the most used type of content is “blog”, with “featured articles” having the highest ROI.

Are you using the full potential of digital marketing for your business? Get in touch with us if you’re looking for some specific answers.